Masculine Style & A Giveaway for the Groom!

Today we are thrilled to have a post for our Utah Grooms! {Ok it is for you brides too, so you can help your gent and maybe even win him a custom suit and style consult!} We have Tanner from Masculine Style as our guest today with some great advice to offer regarding masculine wedding fashion, and he has teamed up with Indochino to giveaway a fashion package that is sure to please any bride … oh I mean groom!

It’s finally here. You’ve been imagining and preparing for this day since you were old enough to ride a bike. Hundreds of hours and thousands of dollars later everything is beautiful, not perfect, but just about as close as it can get.  Your dress fits perfectly and you know you look fantastic in it. Your parents are beaming and even your soon-to-be mother-in-law looks genuinely excited to see her son get married. And her son, oh her son, the man you’ve waited for all your life, you come around the corner to make your walk down the aisle, beyond excited to see him when…

… you realize he looks like he just walked out of his high-school prom. Sure it’s a fall wedding but why on earth did anyone decide that an orange vest was a good idea? His clip-on bow tie is hanging too loose on his collar and rather than looking strong and handsome, his dinner jacket makes him look scrawny because it’s too large in all the wrong places.

Being a level-headed woman you accept the fact that there’s no changing things at this stage and focus on his face. Happy to marry the man you love you forget all about the disaster he looks like until five years later when you’re looking through pictures of that day. What looked bad on your wedding day looks horrendous now. The pictures don’t reflect the energetic and dignified man you’ve committed to but a goofy boy who looks more like a brother than a husband.

The saddest thing about this scenario and its frequency is that it’s not really your fault. It’s not his either. For thousands of years a man’s appearance has been a crucial factor in how he presented himself and interacted with the world around him. Warriors, philosophers, leaders, poets, and even day workers all communicated their masculinity and their competence through their appearance, but sometime within the last 60 years men were told it’s either shallow or girly to be concerned with how they look.

Sadly most of you will marry men who understand that they want to look their best on their wedding day but they have no idea how to do it. They won’t even know whether or not the pants fit correctly – let alone if they should have a jacket with a single or double vent. 

To make things worse, you don’t know any better than they do. You might think you do but you’re wrong. There’s a major difference in the goals men and women pursue with their clothing. Women, being the fairer sex prioritize showing off and accentuating their beauty. Women dress to be attractive and gorgeous – especially on their wedding days. A man, however, has a very different agenda. A man who dresses well is handsome, not beautiful, and being handsome means he portrays competence, confidence, self-respect , and power.

While each man needs to tailor and tweak his clothes to work perfectly with his build, contrast, and coloring, there are a few basic guidelines that apply to most men for weddings.

{Indochino’s Essential Grey 3 Piece Suit}


Men should not get married in a tuxedo unless they are doing so after dark. Along with being referred to as black tie, a tuxedo is also known as an evening suit – there’s a reason for that. I’ll emphasize that again – do not get married in a tuxedo during the day. If you are getting married after dark, you can refer to my tuxedo guide for all the tips you need.


Even if you’re getting married on the beach a wedding is a serious and a formal event, treat it as such. This doesn’t mean he needs to wear a charcoal, wool suit and patent-leather shoes on the sand, but it does mean he should have on a linen suit and a white shirt.


One key aspect of dressing his best for the wedding is to acknowledge the fact that a wedding is both formal and a celebration. As a result, he’ll want to avoid wearing black. It can very easily begin to look like he’s attending a funeral or is a member of the staff who just happened to be standing in the wrong line. Charcoal and navy are both darker colors (more formal) that are classic and can be flattering on most men without looking too somber.

For this reason he will also want to avoid patterns and especially pinstripes in his suit. Solids are more formal than patterns and pinstripes are associated with business – which has no place at a wedding. Save the Gordon Gekko look for the boardroom.

His shirt should be white or an off white and be solid as well.
Shoes should be black or a dark brown
Avoid loud, garish colors. Everyone looks ridiculous in a brightly-colored vest.

Jackets & Lapels

Both single-breasted and double-breasted jackets are appropriate for a wedding.
Have him separate himself a step further from the business world by wearing a peak lapel. It is more formal and also not seen as often.


As mentioned above, stick with a white, solid shirt. The collar should be of a type that is flattering to his face shape and formal enough to match the event. This means no button-downs or rounded collars.

A hidden placket is more formal than exposed buttons on the body of the shirt.

French cuffs (those that require cufflinks) are most appropriate for a formal event like this. They also make it easy for him to know what to get his groomsmen as most men do not own a pair of cuff links.


A simple pair of oxfords or balmorals that have been shined well are most appropriate at a wedding. The more decoration the vamp has (wingtips, broguing, etc.) the more casual the shoe becomes.

He can wear dress boots and the same principles apply.


He will want a long tie done up with a properly formal knot. This means a half or full windsor.

Traditionally wedding ties featured bold patterns in more formal colors like blacks, whites, greys, and silvers. This is a good rule to adhere to but there is much more flexibility when it comes to a tie than in other areas. Have him learn the difference between casual, business, and formal ties and wear a formal option.

Leave the skinny ties at home. He can wear something slim (if it flatters his build) but a wedding is no time to be trendy.


This is an area wherein you will need to be open to stepping away from what you’ve seen all your friends do.. The vast majority of men will wear a boutonniere that is rather large and pinned onto the lapel. This is tacky and inappropriate. Instead you will want a small ensemble that can be tucked into the buttonhole on his lapel. If he does not have a working buttonhole, it is a cheap and simple alteration for a tailor to make.


This is another area wherein you might feel some initial resistance. Push through it. The men in the wedding party should not all match. It makes us look like we’re extras on an old movie set rather than individuals celebrating a marriage. Give the men in your party basic guidelines (conveniently like those outlined above) and let them wear what they will. You can distinguish between those who are in the wedding party and those who are not by giving boutonnieres to those who are.

The above guidelines are for the most formal day weddings. If your event will be more casual, then you have some leeway and don’t need to follow the rules to the letter. If your bride is wearing a short-sleeved, mid-calf dress you don’t want to be wearing an ensemble that’s too formal.

One last note – don’t rent. Rentals are poorly made and fit even worse. Even if your wedding is happening on a shoestring budget you’re better off finding a suit at a thrift store and having it tailored than getting a rental. If you’re not on a tight budget, realize how much money is being spent on your dress, the venue, the flowers, the food, and that investing into his appearance contributes to the celebratory atmosphere of the big day. He’ll feel more prepared, more masculine, and better able to handle the spotlight if he’s dressed correctly.

This is a lot to take in but thankfully we have two ways to help out a lucky groom. The Utah Bride Blog has paired up with Masculine Style – a men’s style consulting company, and Indochino – one of the world’s largest and best-known online made-to-measure suit companies to giveaway a style consultation and suit for an upcoming wedding. Both Masculine Style and Indochino can be found on Facebook (here and here), Twitter (here and here), and Pinterest (here and here).

The style consultation giveaway will include a Style Profile to help your man learn all about his individual traits and teach him to accentuate his strengths while mitigating his weaknesses. It also includes help in building the ideal look for engagement photos and building the entire ensemble for what your man will wear on the big day.

The suit giveaway is a two-piece suit from Indochino’s Essential line. This can be fine-tuned with help from the consultation to make sure every detail is perfect to make your groom look as strong and dashing as he can.

Thanks Tanner, that is a lot to take in but what a load of valuable advice and fashion knowledge! So now your wondering how you win this fashion forward package right!? Simply leave a comment on this post and in a weeks time a winner will be chosen at random!


  1. Mackenzie Love says:

    This is the day I’ve been waiting for my whole life and it seems part of that process to make certain everything is how I’ve imagined. This includes what my sweetheart will wear. I think it’s important to remember he has a say too and can define his personality by what he wears. These are great tips to have as we prepare for what the men and groom will wear.

  2. Alicia M. says:

    I’ve known from the very beginning that I want my fiance in a good looking suit with a french-cuffed shirt. I feel even more justified in my wants after reading this! 🙂 Thanks for all the other tips as well, they’re good reminders. :o)

  3. Megan Macdonald says:

    Such good advice! We have been looking at suits and we are pretty much clueless so this is perfect!

  4. Cierra says:

    What an amazing post! I always joke that my fiancé is allergic to dressing up because every time he’s in a suit or tux he looks as though it is physically painful for him to wear it. I think this may, in part, be due to the fact that he has never had a custom tailored suit and the standard suits are too tight in some places. It would be so wonderful for him to be able to pick something out that complimented his personal style and fit him just right so he could be relaxed in enjoy our wonderful day.

    Thank you for this wonderful opportunity to win such a fabulous prize for my sweetie!

  5. Kelli says:

    This advice is great! We want a more casual look for our wedding, but that doesn’t mean anyone has to look underdressed. I love some of the simply styles used as examples. That’s what we’re going for!

  6. Rusty says:

    Thank you so much for the comments on the boutonniere. It drives me nuts when people do the giant full of feathers/crystals/whathave you smack in the middle and halfway falling off because they used a safety pin.

  7. Peyton Black says:

    Thanks for the advice, as guys we can always use a little help. I need a suit and this would be sweet to have for my wedding.

  8. Kait says:

    This is great advice! We are getting married in the evening at a Ranch and are having trouble trying to figure out an appropriate suit for the venue. Thank you for the helpful tips…I’ll be sure to pass them along to my future-hubby. 🙂

  9. Stephanie says:

    What great advice! We would be honored to win this giveaway. Years ago, I was set-up on a blind date and went out once with an incredibly awkward curly-haired guy. I suppose we were meant to be because about two years later as I moved into a new apartment, a cute curly-haired guy moved into the apartment above me and we went out again. He has been my best friend and number one supporter through some of the toughest experiences of my life.

    He’s a pre-med student who spends his time working to avoid debt, studying to stay on top, serving with a medical team in Haiti and committing himself to family. The only negative thing I could say about him is that he still wears clothes he wore in the 9th grade and couldn’t care less about the way he dresses.

    My fiancé is a handsome man. He is competent, confident, and respectful. I would love for him to receive more styling advice. He is one of the few good men and I want him to look and feel incredible on the most important day of our lives.

  10. Micquellyn Johansen says:

    Thank you so much for the advice! My fiance and I will definitely be putting this to use come August!

  11. Madison says:

    This was so helpful! I had no idea how to help my groom dress properly for our big day. Thanks for much for all the insights!

  12. Greg says:

    My fiance has always teased me about my “style”. I would love to surprise here and get it right for our wedding.

  13. Rhianna Riggs says:

    THANK YOU FOR THIS!!! I’ve been struggling with the tux versus suit dilemma for awhile, and this helped make my decision! My fiancee is tall and very skinny and has a hard time finding anything that fits him properly. He would very much benefit from a beautifully tailored suit! He deserves to look (almost) as great as I do on our big day, and the consultation would be such a great surprise for him.

  14. Jackie says:

    What wonderful advice! He should feel just as amazing as the bride does:) It would be so nice for him to get professional help for the most important day of his life.

  15. Taylor says:

    Thank you so much for all these tips! My fiancé and I will be getting married this April and he’s is in need of a new suit. All he has is one baggy suit from his mission almost 4 years ago! We would love to win this giveaway because event though my fiancé thinks I know a lot about style I really don’t know how to help him with his suit!

  16. Tiffany Kaye says:

    THANK YOU!!!! for all the style advice!! It has sooooooo come in handy trying to prepare for our upcoming March wedding!! THANK YOU AGAIN!! 🙂

  17. Chloe says:

    What a great post! I think suit etiquette gets lost in weddings these days…. this was full of great tips:) We focus so much on how the bride looks on the wedding day, but I think it’s so important to remember that the groom needs to look his best too! If nothing else, I’ll be looking at him the whole day:)

    Thanks for the giveaway!

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