Top 5 Diamond Myths

Today we thought we would bring you a little informational post on one of the most expensive items surrounding your wedding expenses, that rock on your finger! Wilson Diamonds, a local jeweler here to Utah joins us with 5 myths about diamonds, a great educational buster to help your gent shop for that rock!


We aren’t going to sugar coat anything with you. The diamond industry is still in its infancy when it comes to being ethical, standardized, and accountable for its selling practices. For many years consumers have been duped into believing the “hype” of what everyday jewelers and mall shops have been preaching. Here are 5 very common diamond myths that many people believe about diamonds. Live and learn… 

Myth #1 – The best & most beautiful diamond color is colorless

Facts: Colorless diamonds (D/E/F) are very rare, making them also very expensive. The color of a diamond shows it’s rarity, but it’s not necessarily a characteristic of beauty. It usually takes the eye of a diamond expert to spot differences between “D” and “I” colored diamonds.

So, what’s the importance of color? Buying a colorless diamond means dishing out thousands of extra dollars, unnecessarily. There are suitable alternatives for D/E/F colorless diamonds. Two alternatives are “I” and “J” colors, which cost about half the price. Seriously? If most people aren’t able to tell the difference between “E” and “J” colored diamonds, why pay the extra $5,000?

Myth #2 Diamonds with higher clarity grades sparkle more

Facts: Although clarity grade does create excessive illusions, it has no effect whatsoever on the performance of a diamond.

The following are very expensive to purchase, yet have no premium characteristics you can visually appreciate:

*Very slightly included {1}
*Very very slightly included {1,2}
*Internally flawless

Diamonds that have no blemishes or visual inclusions that can be seen by the naked eye are called “eye-clean” diamonds. They may have clarity grades of I1, SI2, SI1 or VS2. The bottom line is that diamonds with lower clarity grades are much less expensive. 

Myth #3 “very good cut” and “good cut” can save you a great deal of money

Facts: The cut of a diamond is what’s most important.

Experts say that this is currently one of the diamond industry’s biggest scams. Many consumers are being conned into buying inferior cuts that are also considered under-performers. This means that these diamonds simply don’t reflect the highest amount of light possible, back to observers. What does this mean? These diamonds will never be very brilliant or sparkly. 


Myth #4 I know what carat weight to buy so I know what size to buy

Facts: The diamond’s size is not the same thing as the diamond’s carat.

How does the carat weight of a diamond effects the visual representation when the diamond is “face-up”? This has always been a pretty difficult concept for non-experts to grasp. Do you know that it’s possible for a 2.00ct diamond to look as if its smaller than another 2.00ct diamond?

How does this work? Well, it all boils down to the actual cut of the diamond. Many diamond cutters cut very inferior stones. This helps the diamonds maintain increased carat weight. When these diamonds go on the market, they will be priced higher than they’re worth simply because of the carat weight.

Myth #5 Buying a preset ring or loose diamond that doesn’t come with a diamond certificate isn’t a big deal.

Facts: Diamond certificates are very important. They should be provided by a 3rd party, not the diamond cutter or store. Never purchase a diamond that doesn’t come with one. It’s the responsibility of your vendor to get a valid grading report, and provide it with the diamond. What is the importance of these reports:

* Confirm the quality level of the diamond
* Helps jewelry experts verify the diamond quality before beginning repairs
* Increases the diamonds worth, increasing its resell value

Thanks to Derek Mason & Wilson Diamonds for creating this article for us. Wilson Diamond is an industry leader in high-quality diamonds. Like them on Facebook for valuable resources and sales, or check out the Wilson Diamonds online catalog today.


One comment

  1. Elena Vo says:

    I completely agree with the statement that the colorless diamonds are NOT the most beautiful. Have seen plenty of other shades and boy they were brilliant! (Pun intended) 🙂 Hope you’re having a good Wednesday!

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